Internal Alignment

Merchandise
Strategy

Dreamlink Global — Q2 2026

01

Section One

Why Merch, Why Now

Audiences want to own pieces of the creators they follow — not just consume content
Merch is the highest-margin layer: 60–80% gross margins vs. 30–50% touring, single-digit streaming
Most creators leave money on the table: no merch, bad merch, or one-off drops with no strategy
Dreamlink already manages talent end-to-end — merch is natural vertical integration

Strategic Fit

Why This Makes Sense for Us

Reinforces 360 management value prop — we capture more of the revenue stack
Creates recurring touchpoints with fan bases between content and tour cycles
Generates predictable cash flow independent of platform algorithm changes
Builds toward the Dreamlink Ventures thesis: incubating creator-led businesses

02

Introducing

Jenna Holtzman

VP of Dreamlink Ventures

7 years at Represent running and marketing 6- and 7-figure merch campaigns
Full-stack operator: product sourcing, development, marketing, and sales
Survived 2 acquisitions; launched solo advisory practice before joining Dreamlink

Track Record

A-List Entertainment & TV/Film

A-LIST ENTERTAINMENT

Kobe Bryant Matthew McConaughey Eva Longoria Sarah Michelle Gellar Ronda Rousey

TV / FILM

Camila Mendes Evan Peters Rainn Wilson Michael C. Hall Jenna Fischer

DIGITAL / PODCAST

H3 Podcast Hasan Piker Tinx Hype House

Track Record

K-Pop & Asian Entertainment

NCT 127 — FULL GROUP + SOLO

NCT 127 Johnny Yuta Taeyong Mark Lee

GOT7 + SOLO

JB BamBam Mark Tuan

ADDITIONAL

Xiumin (EXO) Yubin Kevin Woo Lee Joon Gi

Track Record

Celebrities Wearing the Work

Eva Longoria

Camila Mendes

Evan Peters

Christopher McDonald

Hasan Piker

H3 — Ethan & Hila

Results

Notable Outcomes

NCT 127 "Capsule" Project

9 members, 9 collections. Built dedicated IG to 113K followers in 3 months driving daily sales.

Charity Impact

Millions raised for charity across campaigns.

Press Coverage

Billboard, Variety, Complex, Entertainment Weekly, ESPN, Allure, Teen Vogue, Refinery29, SCMP

The Difference

Why Jenna

Cross-Cultural Fluency

Rare combination: understands both Western celebrity and K-pop fan economics.

Operator, Not Consultant

Has shipped at scale — not just "consulted." Full lifecycle execution from sourcing to sales.

Brand Strategist Mindset

Thinks beyond fulfillment — builds brands, not just products.

Portfolio

K-Pop & Asian Entertainment

EEJ — From Friends

Mark Lee — Leen Van Der

Mark Tuan

BamBam — GOT7

JB — Bucket Hat

Yubin — YUB

Portfolio

Editorial & Lifestyle Campaigns

Full creative direction — product design, photography, styling, and campaign strategy.

Portfolio

From K-Pop to Hip-Hop

Lee Joon Gi

Vic Mensa — Camp America

Same operator. Same quality. Every genre, every scale.

Product Design

Beyond Apparel

Clear Bottle

XOX Collection

Full product ecosystem — bottles, accessories, bags, apparel. Creative direction through to campaign delivery.

Capsule by NCT 127

Lifestyle Campaign

Hand-painted Jacket

03

Section Three

The Business Model Ladder

A progression, not a single service line.

3

First-Party Brands

Dreamlink owns or co-owns the brand IP. Hot sauce, lifestyle, cosmetics.

100% of equity upside

2

Licensing

Creator licenses brand/likeness. Dreamlink handles deal structuring + brand protection.

Royalty streams (5–15%) + deal fees

1

Creator-Led Merch

Traditional drops: apparel, accessories, limited runs. Full end-to-end execution.

Revenue share (15–30% to Dreamlink)

The Unlock

Each Stage Compounds

1

Cash Flow + Relationship Deepening

Merch drops fund operations and deepen creator trust.

2

Leverage — Time-Decoupled Revenue

Creator earns royalties without active involvement.

3

Dreamlink Ventures Territory

We help creators become founders. We co-own the upside.

04

Section Four

Dreamlink Ventures

The vehicle for Stage 3.

When a creator has...

Validated audience demand (proven through Stage 1 drops)
A product idea beyond merch (food, beauty, tech, media)
Willingness to be an actual founder — not just a face

Dreamlink provides...

Operational infrastructure (finance, legal, ops)
Capital (Serendipity Fund I or syndicated)
Distribution (talent network cross-promotion)
Jenna's team for brand & product strategy

The Shift

From Service Fees to Equity Stakes

Today

Service Fees

Revenue share per drop

→

Tomorrow

Equity Stakes

Holding company / venture studio

05

Section Five

Immediate Priorities

Q2–Q3 2026

Jenna

Launch first merch drop with Arden Cho

Proof of concept & case study for deck

Jenna

Build merch ops playbook

Repeatable process for future talent

Jenna + TM

Identify 2–3 Stage 2 licensing opportunities

Pipeline for Q4

Jenna + Kevin

Scope first Dreamlink Ventures candidate

One creator with a real product idea

A

Case Study

Capsule by NCT 127

SM ENTERTAINMENT — ENTERPRISE K-POP

9 members, 9 individual collections under one brand umbrella
Dedicated IG channel → 112K followers, 114K+ likes on launch post
90K accounts reached in the last 30 days of campaign
Worked within SM Entertainment's label structure at enterprise scale

Social Proof

545K Profile Activity. All Organic.

Capsule analytics — 545K activity, 174K top post reach

Top posts: 174K, 152K, 141K, 139K reach. 412K profile visits. 132K website taps. Zero paid promotion.

Proves the model works at enterprise scale with institutional partners — not just indie creators.

Case Study

Tinx Things

Christina Najjar — Influencer-to-product pipeline

Full product ecosystem — apparel, stationery, accessories. Digital-native talent transitioning from content to commerce.

Case Studies

From Merch to Brands

Spice of Ra

Rami Zeinn

Full product line: hot sauce + merch. The Stage 1 → Stage 3 playbook — creator-led brand that became a standalone product company.

Alura Resort Wear

Ground-Up Brand

Full brand identity from scratch. Complete strategy deliverable: naming, visual identity, product line, and go-to-market.

Merch. Licensing.
Ventures.

One ladder. One team. Let's build the next chapter.

Dreamlink Global • Confidential

MerchandiseStrategy

Why Merch, Why Now

Why This Makes Sense for Us

Jenna Holtzman

VP of Dreamlink Ventures

A-List Entertainment & TV/Film

K-Pop & Asian Entertainment

Celebrities Wearing the Work

Notable Outcomes

NCT 127 "Capsule" Project

Charity Impact

Press Coverage

Why Jenna

Cross-Cultural Fluency

Operator, Not Consultant

Brand Strategist Mindset

K-Pop & Asian Entertainment

Editorial & Lifestyle Campaigns

From K-Pop to Hip-Hop

Beyond Apparel

Lifestyle Campaign

The Business Model Ladder

First-Party Brands

Licensing

Creator-Led Merch

Each Stage Compounds

Dreamlink Ventures

From Service Fees to Equity Stakes

Immediate Priorities

Capsule by NCT 127

545K Profile Activity. All Organic.

Tinx Things

From Merch to Brands

Spice of Ra

Alura Resort Wear

Merch. Licensing.Ventures.

Merchandise
Strategy

Merch. Licensing.
Ventures.